Las Vegas, NV — November 2025 — Aromate, a global leader in air care and fragrance innovation, proudly presented its latest premium car freshener collection and fine perfume-inspired line at the AAPEX 2025 Show, held at The Venetian Expo in Las Vegas from November 4–6.
As one of the world’s largest automotive aftermarket exhibitions, AAPEX gathered thousands of global professionals, distributors, and OEM/ODM partners. For Aromate, the event was an opportunity to reaffirm its leadership in delivering fragrance innovation, design excellence, and global manufacturing reliability for the automotive and air care sectors.
Premium Car Fresheners: Designed for Performance and Style
At Booth A851, Aromate introduced its refreshed premium car freshener collection, featuring elegant designs and advanced scent diffusion technologies. Built for both aesthetic appeal and performance, these products offer long-lasting freshness with a refined sensory experience that drivers can enjoy daily.
Each item is meticulously crafted under Aromate’s strict quality and compliance standards, ensuring safety, consistency, and sustainability across every market. This collection embodies the brand’s mission — to merge fine fragrance craftsmanship with precision manufacturing.
Fine Perfume Collection: Where Fragrance Art Meets Everyday Luxury
Aromate’s Fine Perfume Collection continued to attract strong attention from attendees and media at AAPEX. Inspired by the sophistication of high-end perfumes, each fragrance is carefully structured with top, middle, and base notes that evolve beautifully over time — turning every drive into a premium scent journey.
A highlight of this year’s show was the debut of the Hanging Fragrance — a paper air freshener line that combines iconic perfume inspiration with powerful scent performance.
Each design mirrors the elegance of a perfume bottle while offering practical, on-the-go freshness. This series features rich scent profiles inspired by the world’s most celebrated perfumes, providing both depth and character.
Certified by IFRA and REACH, the Hanging Fragrance is easy to use, versatile, and high-performing, offering long-lasting diffusion and broad appeal for both retail and private label markets.
This launch reinforces Aromate’s dedication to combining fine perfumery with everyday practicality, further expanding its diverse product portfolio.
Strengthening Partnerships and Driving Future Innovation
Throughout the three-day exhibition, Aromate connected with long-standing partners and new collaborators, exchanging insights on sustainability, consumer trends, and product innovation.
“Our goal is to make fine fragrance experiences accessible and sustainable,” said Henry Wu. “Through innovations like our Hanging Fragrance line and premium collections, we aim to elevate how the world experiences scent — from homes to cars, and beyond.”
Our goal is to make fine fragrance experiences accessible and sustainable. Through innovations like our Hanging Fragrance line and premium collections, we aim to elevate how the world experiences scent — from homes to cars, and beyond.
Looking Ahead
Following a successful showcase at AAPEX 2025, Aromate continues to advance its global presence, blending fragrance artistry with manufacturing excellence. The company remains committed to developing eco-conscious, high-performance air care products that deliver both sensory satisfaction and long-term value to its partners worldwide.
ABOUT AROMATE INDUSTRIES
Founded in 1996, Aromate Industries is Taiwan's leading fragrance solutions provider, specializing in innovative air freshener technologies for automotive and home applications. With 29 years of expertise, we serve global brands with cutting-edge membrane technology and sustainable fragrance solutions.