From Luxury Perfume to Everyday Air Care In our previous blog, we explored how fine perfumery principles are shaping the future of air fresheners, bringing luxury into everyday life. But what exactly ...

Today, consumers are no longer satisfied with air fresheners that simply mask odors; they want products that offer the same sophistication, emotion, and elegance as their favorite perfumes. This shift...

Air care has entered a new era. Gone are the days when air fresheners simply masked odors with artificial scents. Today’s consumers demand more — scents that not only freshen the air but also enhance ...

In 2024, fragrance trends pivot on the axis of fusion, venturing outward into nature, daring to challenge norms, and crafting a journey of fantasy. Internally, the focus is on seeking balance, sources...